Brief: Weight Watchers was founded in 1963, and the effectiveness of the program has been proven over the years. But lately, they’ve struggled to stay relevant with a shift in culture to wearable tech, weight loss apps, and new lifestyle trends.
Objective: Help Weight Watchers become relevant and popular amongst millennials.
Insight: Weight Watchers provides all the benefits millennials are looking for in a weight loss program they just don't understand what those benefits mean.
Art Directors: Rossana Ulloa, Adriana Dickerson Copywriter: David Nunez-Ariza